Porsche x Benjamin St. Jutse
Produced by Aume Media, this brand film features NFL cornerback Benjamin St. Juste, who shares the deeply personal story behind his love for Porsche, a passion that traces back to a 1971 Porsche Targa SC and the advice of someone close to him who said simply, "Buy a Porsche. It's my favorite car."
Born and raised in Montreal, Canada, Benjamin's path to the NFL was anything but conventional. Yet through unwavering determination and a refusal to give up, he made it to the big leagues on his own terms. It is that same spirit, bold, dream-driven, and uncompromising, that he sees reflected in the Porsche brand.
The film closes with a line that ties it all together beautifully, spoken in Benjamin's native French: "Nous sommes guidés par nos rêves." We are guided by our dreams.
A compelling and cinematic brand film that connects personal legacy with brand identity, showcasing Aume Media's ability to craft stories that resonate far beyond the product itself.



