Fun, playful, and straight to the point, the Smokey John's Barbecue commercial leads with humor and lets the product speak for itself. Produced by Aume Media, the spot opens with a lighthearted dig at backyard barbecue struggles before introducing Smokey John's signature rub as the ultimate solution for home cooks everywhere.
 

Highlighting the versatility of Smokey John's seasonings and spices, from ribs and chicken to popcorn, broccoli, and cream cheese, the spot is witty, warm, and entertaining from start to finish.